Social media in 2015: The good, bad and the silver lining

"Running a campaign on social media is one of the most effective ways for brands and businesses to reach an audience. The danger in running a social campaign is that if it goes wrong, it goes viral. But if it goes right, you can not only get noticed, but you can attract new customers with the click of a button."  

​These are the words of Darren Gilbert from Media Update in an article where we discussed the highs and lows of social media over the course of 2015...[read more]